INSIDE JNBY

The clothes are only part of the story.

Behind JNBY are years of choices in art, design, craft, materials and community — stories that show how we put values into practice.

01 — ART & DESIGN

ART & DESIGN

A FASHION COMPANY BUILT ITS OWN ART MUSEUM
ART & DESIGN

A FASHION COMPANY BUILT ITS OWN ART MUSEUM

BY ART MATTERS sits beside JNBY’s Hangzhou headquarters — close enough that art, design and daily work share the same environment.

WHEN A RUNWAY BECAME A DANCE PERFORMANCE
ART & DESIGN

WHEN A RUNWAY BECAME A DANCE PERFORMANCE

A JNBY runway became a stage for contemporary dance, turning movement, clothing and space into one experience.

NO KPI. JUST SPACE TO CREATE.
ART & DESIGN

NO KPI. JUST SPACE TO CREATE.

Artists are given time, space and support to create freely — without being asked to turn the work into an immediate commercial result.

02 — CRAFTSMANSHIP

CRAFTSMANSHIP

WHAT IF DESIGN COMES BEFORE THE DATA?
CRAFTSMANSHIP

WHAT IF DESIGN COMES BEFORE THE DATA?

At JNBY, the design idea comes first. Merchandising develops around the concept rather than deciding it in advance.

DESIGN, PATTERN AND SAMPLE — UNDER ONE ROOF
CRAFTSMANSHIP

DESIGN, PATTERN AND SAMPLE — UNDER ONE ROOF

Designers, pattern makers and sample teams work closely together, allowing ideas to be tested, adjusted and refined repeatedly.

FIVE YEARS OF RESEARCH. SHARED FREELY.
CRAFTSMANSHIP

FIVE YEARS OF RESEARCH. SHARED FREELY.

JNBY spent years documenting traditional textiles and techniques — then shared the research openly rather than keeping it as proprietary knowledge.

03 — RESPONSIBILITY

RESPONSIBILITY

ONE GARMENT. A MUCH BIGGER ECOSYSTEM.
RESPONSIBILITY

ONE GARMENT. A MUCH BIGGER ECOSYSTEM.

A material can connect clothing, livelihoods, animal welfare and the landscape it comes from.

CAN A TEXTILE BE GROWN THROUGH FERMENTATION?
RESPONSIBILITY

CAN A TEXTILE BE GROWN THROUGH FERMENTATION?

Biotechnology is opening new ways to think about what a textile can be.

WHAT HAPPENS TO THE LEFTOVERS?
RESPONSIBILITY

WHAT HAPPENS TO THE LEFTOVERS?

Waste becomes more interesting when it becomes a design problem.

FOUNDER VOICE

We don't do things for commercial reasons only. We do them for love.

Li LinFounder, JNBY

JNBY TODAY

FOUNDED1994 · Hangzhou
DESIGN-LED100+ in-house designers
GLOBAL PRESENCEGlobal retail presence
PUBLIC COMPANYHKEX · 03306

CONTINUE

There is always more behind the clothes.

Explore the collection, continue through the Creator Hub, or get in touch to learn more about JNBY.

CREATOR HUB → CURRENT COLLECTION → CONTACT JNBY →