THE CONNECTED CIRCLE

We believe a garment is only as deep as the community behind it. JNBY honors the real forces behind the craft, nurturing the ecosystems of creative education, local suppliers, and traditional artisans.

UNTAMED BEAUTY - YAK

UNTAMED BEAUTY - YAK

In November 2021, JNBY introduced its inaugural Yak Down collection - a curated line born from raw nature and traditional craft. To trace the origin of this exceptional gift, JNBY, alongside long-term partners, embarked on a journey to the Qinghai-Tibetan Plateau, stepping into an altitude of 4,600 meters to uncover the untamed beauty of the wilderness.