PFW

JUST NATURALLY,PARIS.

Time: 9.24–9.28

Address: 13 Rue des Filles du Calvaire, 75003 Paris

Paris is not merely a landmark of fashion, but a measure — of the romance of living, of the never-ending moveable feast.

Now JNBY places itself within this feast: we will take part in Paris Fashion Week and open a showroom in Paris.

How will 27SS redefine and transcend the boundaries of clothing? How will its singular aesthetic take form? The unveiling awaits.

Within the space, mortise-and-tenon joinery; within each shifting vantage, a quiet delight. Together, they offer a way of seeing that feels entirely new.

As a brand with a deep understanding of fabric and a genuine care for the environment, we use every inch of cloth to its fullest — and this time, we will show you.

Textile Possibility: A five-year JNBY-led research initiative tracing and documenting traditional textiles — from their materials and techniques to their cultural roots — and bringing heritage craftsmanship into contemporary fashion through new interpretations.

And weaving Eastern aesthetics and craft into contemporary living, JNBY creates garments that feel rooted in tradition yet entirely of the present.

Traditional textile craft and natural inspiration

Every season, we launch capsule collections inspired by heritage craftsmanship — not only to preserve and evolve these traditional arts, but also to honor the human stories woven behind them.

At the mention of a Parisian woman, fashion, avant-garde spirit, and selfhood are the first impressions—an image that aligns perfectly with the woman who wears JNBY.

Exquisite design and silhouette, comfort that speaks to the core, and meaning that endures: each wear is a manifestation of the self. The temperature is just right. Come experience 26AW in Paris now. See you soon.